In today’s hyper-connected world, stakeholders have different expectations about project information, primarily because they can get other information at the click of a button. Latest stock price? Google it. Real-time news? Google it.
So it stands to reason that stakeholders expect real-time, up to date status reports because society can provide real-time data in other areas. Why wouldn’t they want it for their projects too?
They expect you to have it on hand, or at least for you to give them information whenever they ask for it, by a return of email. As project managers, we have to manage those expectations and always be on top of project status in case anyone asks.
Getting real-time information is important to stakeholders, but it’s pointless if the data isn’t relevant.
Relevancy Matters
People get hung up on what to include in project reporting and their stakeholder communications. Often, people include a lot of history and the journey to where they are now in their project, but in my experience, there are only 3 data points that you really need to worry about in your regular reporting:
- Current status
- What’s holding you back
- And the likelihood of completing the project in the way that they are expecting it to be completed.
If your reports cover all of those points then you are sorted. You’ve got really relevant information in the report which should cover the questions that most people have.
1. Your Current Status
The easiest way to talk about the current status is to use traffic light color coding: Red, Yellow, and Green. Red represents a project in trouble. Yellow represents a project that is in difficulty but recoverable and with plans in place to turn it around. Green represents a project that is progressing to plan. You can include a RYG indicator along with a short status about your project’s current situation.
2. What’s Stopping You?
Your project sponsor and other key stakeholders are also interested (or they should be) in what’s stopping you making progress in any area. Those could be project risks, outstanding decisions or something else. This helps them know what they should be doing to remove roadblocks for you.
3. Manage Expectations
Third, are you managing expectations? Are you going to complete your project in the way that they are expecting it to be completed? Because if you are not going to be able to deliver on time, within budget or to any other criteria they have set, then they need to know about it before it becomes a problem.
Don’t know what their expectations are? Ask them! That’s a foolproof way to make your reports relevant. Ask your sponsor what they want to read about. Is it budget? Include that. Issues? Include those. Their answer should tie back to your project’s key success criteria because you should be reporting on the things that really matter to the project overall.
The Benefits of Being Relevant In Project Communications
By making sure your reports are fully relevant to your stakeholders’ needs and expectations, you avoid having to fulfill requests for additional data outside of your normal reporting cycle. If you write your reports correctly and with meaningful content, they will answer the questions your sponsor has and stop them from bothering you.
In reality, they’ll still have data needs but hopefully not as often.
When you spend your reporting time on what’s really important, you won’t be wasting it tracking down information for your reports that no one will read. You’re focusing on what people want and need to know.
If you include current status, roadblocks and address their expectations for completion, then you’ll be giving project sponsors what they most likely need for their projects.
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